Home   About   Services   Client Testimonials   Contact   Blog  
Monday, April 06, 2009

I must admit, I'm not a purist about this one.

For many people "Telemarketing" and "Telesales" are inter-changeable descriptions for the role of sales lead generation and appointment setting.

I suppose, strictly speaking, you could describe them as:

- conducting marketing research, surveys, data-cleaning and generating marketing leads by telephone.

Telesales - actually closing business over the phone.

These are two extremes with telemarketing being the softer end of the spectrum and telesales being the sharper end (we clearly see ourselves at as the latter)

However, I've found that when most people are talking about "telesales" they're thinking about someone who's making calls to either generate leads or set up sales appointments.

Essentially, telemarketing and telesales are both seen as part of the sales process.

Interestingly, Wikipedia currently describes Telemarketing as follows:

Telemarketing (known as telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.

I thought the "known as telesales in the UK and Ireland" was interesting.

Certainly, I know a number of US based "telemarketers" who would always consider themselves salespeople, so maybe Wikipedia's got that one right.

Either way, whether it's telemarketing or telesales, it's always about the same thing - opening doors and closing deals.

Labels: ,

Posted by: David Regler @ 6:54 pm |   | Links to this post  

Bookmark and Share

  1. Feedback At 4:36 pm ~ Blogger Jonathan said...

    A lot of people do tend to use them interchangeably, but I have to agree the key part is the 'sales' in telesales.

    If you expect to close the sale and get at least confirmation of an order on the phone, it's telesales, if you are just getting requests for information, it's telemarketing. Of course, most telesales campaigns end up with a lot of telemarketing work, as you are generating brand awareness, future leads, information requests etc.

    I would usually class database cleaning and research as that - a precursor to a telesales or telemarketing campaign, but independent in it's own right.

    Synergy Connections - UK Telemarketing and Telesales

Post a Comment

<< Home

Why telemarketing professionals don't use scripts

Is Twitter a B2B marketing channel?

F1 shows that change is an opportunity for new bus...

What's the ideal pilot for an appointment setting ...

Podcast on Telemarketing & New Business Developmen...

Do you want your telemarketer free-range or batter...

Using outbound telemarketing to increase ROI

Is pay-per-appointment a good fee model for appoin...

Just what is a qualified appointment?

Is telemarketing a short or long-term investment?

November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
June 2007
July 2007
August 2007
September 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
September 2009
October 2009
November 2009
December 2009
January 2010
March 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
May 2011
July 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012

Powered by Blogger

All content © Maine Associates Ltd 2010 All rights reserved. Read our privacy policy