I was recently interviewed for a podcast on Telemarketing & New Business Development by Michael Beale.

Michael runs a UK training company and, in the past, I've attended a number of his excellent NLP training courses.

Anyway, as a trainer and consultant, Michael found the interview useful to think through the process of starting a telemarketing campaign, so I thought I'd post a link to the podcast and transcript.

You can either download the podcast here or read the transcript of the interview.

Labels: b2b telemarketing, cold calling, new business development