Home   About   Services   Client Testimonials   Contact   Blog  
Thursday, March 19, 2009

I was chatting the other day to one of my team and she was describing a typical call-centre operation as a "battery farm".

Think about it...

There's this large metal shed in the middle of some field (there's always a regional development grant behind these things). Anyway, it's filled with row upon row of people in little cubicles. There they are, clucking away with their scripts, predictive diallers force-feeding them with their next call.

Everything's automated and the "farmer" runs the sorry show from a big office overlooking it all. Casualties are high and anyone who doesn't make the grade is culled and replaced with a brand new chick.

What a sad and depressing thought.

No wonder call-centres have the highest staff churn levels of any industry.

Surely it should outlawed!

Now, on the other hand, think about your "free-range" telemarketer.

Working from the comfort of their own home, free to create their own workspace and decide how they approach each day.

The free-range telemarketer lives a far longer and happier existence. Force-feeding is not for them, they use their natural talents to explore every available opportunity and only dig out the juiciest worms.

Ah, what a life!

I'm thinking of asking Jamie Oliver if he'll support the cause.

Labels: ,

Posted by: David Regler @ 7:50 am |   | Links to this post  

Bookmark and Share


Post a Comment

<< Home

Using outbound telemarketing to increase ROI

Is pay-per-appointment a good fee model for appoin...

Just what is a qualified appointment?

Is telemarketing a short or long-term investment?

Recalibrating telemarketing metrics in the recessi...

Stop reading & start listening!

Outsourcing Telemarketing vs In-house

How many dials did you make?

Hiring a telemarketing agency? 10 questions you sh...

Lead generation from the trade press

November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
June 2007
July 2007
August 2007
September 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
September 2009
October 2009
November 2009
December 2009
January 2010
March 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
May 2011
July 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012

Powered by Blogger

All content © Maine Associates Ltd 2010 All rights reserved. Read our privacy policy