I was chatting the other day to one of my team and she was describing a typical call-centre operation as a "battery farm".Posted by: David Regler @
Think about it...
There's this large metal shed in the middle of some field (there's always a regional development grant behind these things). Anyway, it's filled with row upon row of people in little cubicles. There they are, clucking away with their scripts, predictive diallers force-feeding them with their next call.
Everything's automated and the "farmer" runs the sorry show from a big office overlooking it all. Casualties are high and anyone who doesn't make the grade is culled and replaced with a brand new chick.
What a sad and depressing thought.
No wonder call-centres have the highest staff churn levels of any industry.
Surely it should outlawed!
Now, on the other hand, think about your "free-range" telemarketer.
Working from the comfort of their own home, free to create their own workspace and decide how they approach each day.
The free-range telemarketer lives a far longer and happier existence. Force-feeding is not for them, they use their natural talents to explore every available opportunity and only dig out the juiciest worms.
Ah, what a life!
I'm thinking of asking Jamie Oliver if he'll support the cause.