Home   About   Services   Client Testimonials   Contact   Blog  
 
Thursday, August 31, 2006


I was watching The 40 Year Old Virgin the other day and was reminded of why we don't do B2C telemarketing.

The film is about Andy Stitzer, who has a nice life complete with an action figure collection and a cushy job at an electronics store. But the only thing is, he's a 40 year old virgin who has just fallen in love with a woman, who doesn't want sex in the relationship

There's a scene where Andy calls a single mum he's met to make a date and, because he chickens out and pretends he's a telemarketer he gets the following response



[Telephone ringing]

Hello.

Hey, how you doing?

How you doing?

I'm well.

Who is this?

This is James.

James. Do I know you, James?

[Grunting]

I was wondering whether you had a few minutes... to talk about a little laundry detergent.

Are you a telemarketer, James?

Yep.

Are you at the top of a tall building? Can you get to a roof quickly? Jump off! I mean, you people are sick. Get a real f****ng job, why don't you? Go shoot yourself in the f****ng head. Hey, why don't you just, you know, get a knife and run into it? Why don't you do that, huh? Okay. I'll see you later, James. Nice to talk to you. F**k your mother, okay? Bye-bye.

Oh.

Anyone recognise that? I know a guy who was looking to recruit B2C (business-to-consumer) telemarketers on a commission only basis. He was telling me that no-one was interested in doing the job. Er.... really?

Here's a hilarious audio file to listen to: "Crazy Lady VS Telemarketer".

Over 17 years of sales prospecting, I've encountered a few people like this who have obviously had one cold-call too many and snapped.

OK, I admit it... maybe I've played along with them a little, just for the entertainment value. Once they're boiling it's so easy to keep 'em there.

But, the reality is, this type of aggressive, confrontational approach isn't going to get you anywhere.

Labels: , , ,

Posted by: David Regler @ 7:43 am |  0 comments  | Links to this post  

Bookmark and Share



Thursday, August 17, 2006


I read an interesting article on RainToday.com called "Does Email Cold Calling Work?". The article's written by Jill Konrath, author of Selling to Big Companies. (I'm a big fan of Jill)

Reading Jill's article reminded me of my blog back in May, Email vs Cold Calling, which looked at exactly the same topic.

Jill says: -
"When I talk about email cold calling, I'm not talking about huge email blasts to everyone on your mailing list. I'm talking about targeted, focused, and totally personalized emails. That's what captures the attention of prospective clients.

Because it's virtually impossible to connect with decision makers on the phone, you need to immediately start thinking about how you can include e-mail in your account entry campaigns."

I wonder how many telemarketing companies have realised this?

Of course, most telemarketing companies are just not set up for doing this, and their people wouldn't know how to construct a targeted email that works. In a way, the majority of telemarketing companies are focused purely on one thing...the phone; they've built their whole business model around it.

Meanwhile, the corporate world has rapidly adopted email as a preferred method of communication. Think of all those executives with their Blackberry's.

To me, it's pretty obvious. If you can't get them by phone...try something else.

Labels: , , , ,

Posted by: David Regler @ 9:14 am |  0 comments  | Links to this post  

Bookmark and Share



Key challenges for today's Entrepreneurs

Is LinkedIn rolling out social spam now?

Re-thinking the B2B sales model

Is social media now just a blur?

Sales Trends for 2012

So, who's doing "sales"?

Where's the hidden revenue in your business?

Does your business have an austerity plan for grow...

Outbound marketing is evil and useless

B2B lead generation survey on tactics and trends


November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
June 2007
July 2007
August 2007
September 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
September 2009
October 2009
November 2009
December 2009
January 2010
March 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
May 2011
July 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012

Current Posts

Powered by Blogger





2003.
All content © Maine Associates Ltd 2010 All rights reserved. Read our privacy policy