There was an amusing moment recently when I sat in on a board meeting at a young start up company.

After all the discussions around the business proposition and how to leverage a recent launch event it suddenly became clear to everyone around the table that they actually had to start selling.

There was a lot of looking around at each other and the room fell silent.

I could almost hear the tumble weed blowing across...

The truth is that for start-ups and any small business - everyone does "sales".

Labels: sales, start-ups