Home   About   Services   Client Testimonials   Contact   Blog  
Friday, December 19, 2008

This is really something that annoys me about telemarketers that use scripts; I'm sure you've had this happen to you too.

The phone rings, I answer "Hello, David Regler" and they start "Can I speak with Mr David Regler please?"

Did they not hear what I just said?

If find this happens in both B2C and B2B telemarketing and it comes down to the simple fact that they're more interested in reading the script than actually opening their ears and listening to what the prospect is saying.

This is one of the reasons why we don't use scripts.

Somewhere there's a book that every telemarketing company has read that says you have to start a call with "May I speak with Mr X, please?". So, guess what, that's what every telemarketing company says when the start the call.

Think about it, you've probably been called a thousand times with that same line. So, when you hear it you just know what's coming, right? Shields up!

The trouble is that they might very well have something of interest but when they start out like this you just stop listening and start thinking "how do I get out of this call?

So you've got this bizarre situation where the telemarketer isn't listening, he's just trying to grind through the script and complete "another call". The prospect on the phone isn't listening because they're sat there trying to figure out what to say to get out of the call (which they'll do once the telemarketer finally takes a breath!).

Two people on the phone, neither wants to be there and neither is listening to the other.

Strange world, isn't it?

Labels: , ,

Posted by: David Regler @ 10:07 am |   | Links to this post  

Bookmark and Share


Post a Comment

<< Home

Outsourcing Telemarketing vs In-house

How many dials did you make?

Hiring a telemarketing agency? 10 questions you sh...

Lead generation from the trade press

B2B Telemarketing: Is it an art or a science?

New business in a recession - it's not an option!

Web 2.0 Business Success Stories

Should you be worried about breaking eggs?

"Conquest Business" - what a great phrase for new ...

Don't you love it when the underdog wins?

November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
June 2007
July 2007
August 2007
September 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
September 2009
October 2009
November 2009
December 2009
January 2010
March 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
May 2011
July 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012

Powered by Blogger

All content © Maine Associates Ltd 2010 All rights reserved. Read our privacy policy