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Sunday, October 12, 2008

I've been watching today's Formula 1 Grand Prix at the Fuji Speedway (at a civilised time thanks to Sky+) and it was great to see Alonso make it two in a row.

Somehow, I always enjoy it when the underdog wins.

Maybe it's because we're a small agency, or maybe it's because we typically work with clients who are up against larger, more well known, and better resourced competitors, but I get a lot of satisfaction when the smaller guy wins.

Now, whilst Renault would dispute they're a small player, you have to admit they've been running well behind the usual suspects for most of the season.

As I wrote in my last post about new business development in uncertain times, smaller companies can often out-manoeuvre larger ones when the game changes unexpectedly.

And it's that ability to act quickly, re-act to external trigger events and pitch prospects with an unscripted approach that means we can uncover new business opportunities for our clients that, otherwise, they would not have.

For us, getting our clients in pole position is what we're all about.

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Posted by: David Regler @ 11:18 am |   | Links to this post  

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