I came across an excellent article in Information Age this weekend, which looks at 10 Outstanding applications of Web 2.0 in business.

With all the hype around Web 2.0 and it's focus on high-profile consumer applications such as Facebook, it's great to see examples of where collaborative technologies such as blogs, wikis and social networking are being used in businesses including Coca-Cola, Ernst & Young, GE and Proctor & Gamble.

I'm always interested in this space because, not only are many of our clients involved in Web 2.0, through providing technology solutions, consultancy or design services, but you could say that our business is built on collaborate Web 2.0 technologies.

Applications such as Skype, LinkedIn, Google Docs, SugarCRM & Salesforce.com are tools we use daily, both for collaborating with clients and internally within Maine Associates.

Finally, we're finding more clients have internal wikis which enable us to quickly develop our understanding of their proposition and encourage more collaboration with client teams.

Labels: new business agency, social media