Home   About   Services   Client Testimonials   Contact   Blog  
Monday, March 12, 2007

I was reading an interview in F1 Racing with Mike Gascoyne the other day. Mike the CTO of Spyker F1, one of the smaller F1 teams.

I was struck by some of Mike's comments on how smaller F1 teams try to outmaneuver rivals with larger budgets and better cars.

"Even when we were at the back [with Tyrell] we went into every race thinking we were a going to score a point. We were convinced that we could come up with a strategy, make the call or do it better than our rivals."

According to Gascoyne, it's the thrilling bite of competition against the odds that drives him.

I get that. Absolutely.

Having worked with smaller companies up against larger, global competition, I know that it's all about finding smart ways to do more with less.

I've worked with people from larger companies who, when they make the transition to a start-up or emerging company, they just don't cut it without a huge marketing budget behind them and a string of warm accounts to farm.

Gascoyne calls it trench warfare - "I'll blow the whistle and we'll all pile over the top. Of course, it's going to be shitty at first, but you can guarantee I'll still be leading from the front."

Let's see how they fare when the F1 season starts next Sunday.

Labels: , ,

Posted by: David Regler @ 9:38 am |   | Links to this post  

Bookmark and Share


Post a Comment

<< Home

Business Development or Sales?

Assembling the team for "the big job"

"2nd prize is a set of steak knives"

Is 2007 the year for Business Social Networking si...

You Need a Dynamo to Grow Your Start-up

XING - the ideal platform for international busine...

So, am I really addicted to Sales?

Changing Role of Information Professionals

About Online Databases

Why we're strictly B2B telemarketing (part 2)

November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
June 2007
July 2007
August 2007
September 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
September 2009
October 2009
November 2009
December 2009
January 2010
March 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
May 2011
July 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012

Powered by Blogger

All content © Maine Associates Ltd 2010 All rights reserved. Read our privacy policy