Adding to what I said on my previous post, I came across this blog "The Ultimate Revenge On A Telemarketer".

This really is the best! Have fun.

I found it on an Ecademy blog which was talking about how to avoid telemarketers.

It seems the word "telemarketer" is not a label someone wants to have; it's signifies someone who's a low-level, scripted, call-centre...well, "telemarketer"

The reality is that I know many big-ticket "telemarketers" who have been doing this for a long time and have made a lot of money (and still do).

Generally they focus on business-to-business and very high level work. Calling on CEO's is completely different to calling someone's home in the evening (CEO's are soooo much easier)

Consider this...there are some industries where the "big-billers" do all their business on the phone. They make cold-calls, they cut high-value deals on the phone and make a lot of money.

Generally they're in some kind of "broker" activity, such as recruiting, or executive search.

Think about that, recruiting's an industry that thrives on cold-calling. One veteran once told me "recruiting is cold-calling"

I personally do about 50% of my work by phone. It's nearly always "cold-calling" - whether it's research or lead generation. But then again, I also use email a lot and online networks such as LinkedIn

There's two main reasons I don't call myself a "telemarketer":

1) It limits what I do, as I say, the phone is only one way in.
2) It devalues what I do, when people are looking for telemarketers they want to pay next-to-nothing.

That, and the social stigma, public humiliation and verbal abuse ;-)

Labels: cold calling, telemarketing agency, telemarketing company, telemarketing services