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Saturday, October 17, 2009

I've started a new group on LinkedIn called ExecPitch: "It's Dragon's Den meets the boardroom... on LinkedIn"

Our business is all about pitching targeted executives direct with new business ideas. Whether it's to get a meeting, a referral, or even funding, this outreach approach is the bedrock of business development.

But, with the rise of social media, I was wondering whether there was another way?

What if you could pitch a global audience of executives with your business idea and inspire some of them to take action?

I imagined something a bit like Dragons Den but pitching to a broader audience than investors and using an online platform rather than face-to-face.

From my experience of pitching senior executives, I know that they are open to hearing new business ideas; the problem is that they are time-poor.

Groups on LinkedIn (like a lot of social media and Web 2.0) are effectively crowdsourcing solutions; the pitches that get the most attention will get the most attention.

Great pitches will get followed most and, because this is social media, there is always the opportunity for your pitch to get accelerated globally both within the group's members' networks and outside of LinkedIn).

The cream rises to the top, as they say.

So, if you're open to discover new vendors with business ideas that could potentially transform your business... or you're a vendor who's willing to put your pitch out there... jump in and join ExecPitch.

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Posted by: David Regler @ 5:19 am |   | Links to this post  

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